Work

Fundamentals and Practice of Marketing

Year: 2012

Type: book

Source: Routledge eBooks

DOI: 10.4324/9780080494999

Authors: Adrian Mackay, John Wilmshurst

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1534107562

FWCI: 2.051

Cites:

Cited by: 35

Related to: 10