Work

Performances and Measurement of Integrated Marketing Communications (imc) of Advertisers in Thailand

Year: 2011

Type: article

Author: Somphol Vantamay

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1534513528

FWCI: 0.696

Cites:

Cited by: 16

Related to: 10