Work

Creating brand loyalty: the management of power positioning and really great advertising

Year: 2000

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.37-3987

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1534575309

Cites:

Cited by: 27

Related to: 10