Work

Romancing With a Brand: a Conceptual Analysis of Romantic Consumer-brand Relationship

Year: 2011

Type: article

Source: RePEc: Research Papers in Economics

Author: Abhigyan Sarkar

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1534580572

FWCI: 10.2

Cites: 28

Cited by: 65

Related to: 10