Work

Opportunity Dominant Logic: Creating and Deploying Marketing Capabilities Under Conditions of Uncertainty

Year: 2011

Type: article

Author: Douglas Johansen

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1534988786

FWCI:

Cites: 263

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Related to: 10