Work

A Comparative Study of the Relationship Between Brand Loyalty and Market Share Among Durable and Non-durable Products

Year: 2010

Type: article

Study design: Observational Study

Source: RePEc: Research Papers in Economics

Authors: Andrej Bertoncelj, Ovidiu Ioan Moisescu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1535138637

FWCI: 1.793

Cites: 11

Cited by: 7

Related to: 10