Work

The Eect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany

Year: 2012

Type: preprint

Source: RePEc: Research Papers in Economics

Authors: Jesús Crespo Cuaresma, Matthias Stoeckl

Institutions: Vienna University of Economics and Business, University of Salzburg

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1535195341

Cites: 70

Cited by: 13

Related to: 10