Work

The marketing book

Year: 2003

Type: article

DOI: 10.4324/9781315890005

Authors: Baker, Michael John 1935-, Hart, Susan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1535275474

FWCI: 30.5

Cites:

Cited by: 224

Related to: 10