Work

Marketing Models (Маркетинговые модели)

Year: 1992

Type: article

Authors: Gary L. Lilien, K. Sridhar Moorthy, Philip Kotler

Language: Russian

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1535700123

FWCI: 1.411

Cites:

Cited by: 42

Related to: 10