Work

Business Marketing: Connecting Strategy, Relationships, and Learning

Year: 1998

Type: article

Authors: F. Robert Dwyer, J.F. Tanner

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1535850357

FWCI: 3.182

Cites:

Cited by: 191

Related to: 10