Work

Managing brand equity: Capitalizing on the value of a brand name

Year: 1994

Type: book-review

Source: Journal of Business Research

DOI: 10.1016/0148-2963(94)90009-4

Author: Garett J. Longwell

Institution: Tulane University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1535882943

Cites:

Cited by: 210

Related to: 10