Work

Brand Extension Effects and Core Attributes of Experience Product Franchises: A B ayesian Approach

Year: 2014

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1111/jpim.12164

Authors: Goksel Yalcinkaya, Tevfik Aktekin

Institution: University of New Hampshire

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1535966549

FWCI: 6.398

Cites: 55

Cited by: 18

Related to: 10