Work

Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea

Year: 2015

Type: article

Study design: Observational Study

Source: International Journal of Advertising

DOI: 10.1080/02650487.2015.1014777

Authors: Jaemin Jung, Sung Wook Shim, Hyun Seung Jin, Hyoungkoo Khang

Institutions: Korea Advanced Institute of Science and Technology, Hanyang University, Queensland University of Technology, Kyung Hee University, University of Alabama

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1535978186

FWCI: 32.06

Cites: 33

Cited by: 182

Related to: 10