Work

A conceptual framework for understanding Customer-based brand equity and price premium in grocery categories

Year: 2006

Type: preprint

Source: RePEc: Research Papers in Economics

Authors: Johan Anselmsson, Ulf Johansson, Niklas Persson

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1536365848

Cites: 66

Cited by: 2

Related to: 10