Work

The impact of territory of origin on product authenticity perceptions

Year: 2015

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-12-2014-0180

Authors: Mohua Zhang, Dwight Merunka

Institutions: Centre d'Etudes et de Recherches Appliquées à la Gestion, Kedge Business School, Université Grenoble Alpes, Aix-Marseille Université, Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1537147602

FWCI: 2.486

Cites: 49

Cited by: 22

Related to: 10