Work

British consumers' evaluations of US versus Chinese goods

Year: 2007

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/03090560710752401

Authors: Leonidas C. Leonidou, Dayananda Palihawadana, Michael A. Talias

Institutions: University of Cyprus, University of Leeds, Constructor University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1537503698

FWCI: 8.274

Cites: 91

Cited by: 67

Related to: 10