Work

Scale Development of the Lovemark Experience for Fashion Brands

Year: 2009

Type: conference-paper

Source: Iowa State University Digital Repository (Iowa State University)

Authors: Eunjoo Cho, Ann Marie Fiore

Institution: Iowa State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1537547792

FWCI:

Cites: 6

Cited by: 2

Related to: 10