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Retailers and new product acceptance in India's base of pyramid (BoP) markets

Year: 2013

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/09590551311306246

Authors: Sivakumar Alur, Jan P.L. Schoormans

Institutions: T A Pai Management Institute, Delft University of Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1537741721

FWCI: 3.962

Cites: 35

Cited by: 27

Related to: 10