Work

Helping or hindering? the ambivalent role of siblings as socialization agents within family consumption:"All in the family: Intra-family coalitional influences on consumption" ACR special session

Year: 2011

Type: book-chapter

Source: Lancaster EPrints (Lancaster University)

Authors: Ben Kerrane, Margaret K. Hogg

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W15380663

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