Work

Customer Lifetime Value: Literature Scoping Map, and an Agenda for Future Research

Year: 2014

Type: article

Authors: Neda Abdolvand, Amir Albadvi, Hamidreza Koosha

Institution: Tarbiat Modares University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1538117228

FWCI: 1.585

Cites: 52

Cited by: 6

Related to: 10