Work

1 Visual Persuasion: Mental Imagery Processing and Emotional Experiences

Year: 2003

Type: article

Authors: Goossens, C.F., Scott, L.M., Batra, R.

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1538823918

FWCI: 2.652

Cites: 22

Cited by: 12

Related to: 10