Work

Should You Launch a Fighter Brand

Year: 2009

Type: article

Source: Harvard business review

Author: Mark Ritson

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1538907800

FWCI: 5.184

Cites:

Cited by: 25

Related to: 10