Work

Marketing in the Public Sector

Year: 2017

Type: book-chapter

Abstract: Marketing in the public sector may be the final frontier. Agencies operating in the public domain can use a custom blend of the four Ps—product (or service), place, price, and promotion—as well as other marketing techniques to transform their communications with stakeholders, improve their performance, and demonstrate a positive return on the resources they are endowed with.

Source: Springer eBooks

DOI: 10.1007/978-981-10-0983-9_16

Author: Olivier Serrat

Institution: Asian Development Bank

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W1538982972

FWCI: 21.28

Cites: 3

Cited by: 52

Related to: 10