Work

Marketing Classics: A Selection of Influential Articles

Year: 1994

Type: article

Authors: Ben M. Enis, Keith K. Cox

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1539044075

FWCI: 2.842

Cites:

Cited by: 61

Related to: 9