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Power pricing: how managing price transforms the bottom line
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Locations
Year:
1997
Type:
book-review
Source:
Choice Reviews Online
DOI:
10.5860/choice.35-0371
Language:
English
Topic:
Consumer Market Behavior and Pricing
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W1539209891
Cites:
Cited by:
197
Related to:
10