Work

Religious Symbols as Peripheral Cues in Advertising

Year: 2000

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(98)00076-9

Authors: Michael J Dotson, Eva M Hyatt

Institution: Appalachian State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1539417980

FWCI: 2.495

Cites: 32

Cited by: 94

Related to: 10