Work

Corporate rebranding and brand preference

Year: 2014

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-10-2013-0120

Authors: Angelina Nhat Hanh Le, Julian Ming Sung Cheng, Hadi Kuntjara, Christy Ting-Jun Lin

Institutions: Vietnamese-German University, National Central University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1539532827

FWCI: 3.205

Cites: 57

Cited by: 7

Related to: 10