Work

Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy

Year: 2015

Type: article

Study design: Observational Study

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2015.1032395

Authors: Eva M. González, Reto Felix, Lorena Carrete, Edgar Centeno, Raquel Castaño

Institutions: Tecnológico de Monterrey, The University of Texas System

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W1539594273

FWCI: 13.26

Cites: 96

Cited by: 68

Related to: 10