Work

Data Mining im CRM

Year: 2008

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9874-3_11

Authors: Hajo Hippner, Klaus D. Wilde

Institution: Catholic University of Eichstätt-Ingolstadt

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1539687077

FWCI: 14.7

Cites: 17

Cited by: 22

Related to: 10