Work

Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

Year: 2003

Type: book

Authors: Mullin Roddy, Julian Cummins

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1539880486

FWCI:

Cites:

Cited by: 37

Related to: 10