Work

Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market

Year: 2000

Type: book

Author: Paul Temporal

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1540191252

FWCI: 0.686

Cites:

Cited by: 36

Related to: 10