Work

Database Marketing: A Channel, a Medium, or a Strategic Approach?

Year: 1991

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1991.11104442

Authors: Keith Fletcher, Colin Wheeler, Julia Wright

Institution: University of Strathclyde

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1540291843

FWCI: 3.889

Cites: 6

Cited by: 13

Related to: 10