Work

Investigating the Role of Word of Mouth on Consumer Based Brand Equity Creation in Iran’s Cell-Phone Market

Year: 2012

Type: article

Study design: Observational Study

Authors: Mehran Rezvani, Seyed Hamid Khodadad Hoseini, Mohammad Mehdi Samadzadeh

Institution: University of Tehran

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1540621932

FWCI: 3.565

Cites: 37

Cited by: 13

Related to: 9