Work

Differentiating market offerings using complexity and co‐creation

Year: 2013

Type: article

Source: European Business Review

DOI: 10.1108/09555341311287745

Authors: Olaf Plötner, Jan Lakotta, Frank Jacob

Institutions: European School of Management and Technology, ESCP Business School

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1540767622

FWCI: 4.944

Cites: 121

Cited by: 14

Related to: 10