Work

Marke und Verbraucher - Funktionen der Marke in der Marktwirtschaft

Year: 1990

Type: article

Source: MPG.PuRe (Max Planck Society)

Authors: Henning-Bodewig, F., Kur, A.

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1540783684

FWCI: 1.601

Cites:

Cited by: 14

Related to: 10