Work

Country-of-Origin and Brand Effects:

Year: 1996

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1300/j046v09n02_05

Authors: Sadrudin A. Ahmed, Alain d'Astous

Institutions: University of Ottawa, Université de Sherbrooke

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1540790991

FWCI: 7.261

Cites:

Cited by: 155

Related to: 10