Work

Effective Marketing: Creating and Keeping Customers

Year: 1994

Type: book

Authors: William G. Zikmund, Michael d'Amico

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1540811477

FWCI: 4.752

Cites:

Cited by: 37

Related to: 10