Work

Marketing-Konzeption : Grundlagen des strategischen Marketing-Managements

Year: 1992

Type: article

Author: Jochen Becker

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1540903573

FWCI: 21.17

Cites:

Cited by: 120

Related to: 10