Work

Why Do Companies Sponsor Arts Events? Some Evidence and a Proposed Classification

Year: 2000

Type: article

Source: Journal of Cultural Economics

DOI: 10.1023/a:1007653328733

Authors: John O'Hagan, Denice Harvey

Institution: Trinity College Dublin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of Pittsburgh

OpenAlex ID: W1541479082

FWCI: 9.966

Cites: 11

Cited by: 113

Related to: 10