Work

When comparative valence frame affects brand extension evaluations: the moderating role of parent-extension fit

Year: 2015

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2014.996196

Authors: Tae Hyun Baek, Karen Whitehill King

Institutions: University of Kentucky, University of Georgia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1541578722

FWCI: 6.628

Cites: 84

Cited by: 19

Related to: 10