Work

Vahlens Großes Marketinglexikon

Year: 2001

Type: book

Source: OPUS (Augsburg University)

Author: Hermann Diller

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1541672689

FWCI: 14.88

Cites:

Cited by: 102

Related to: 10