Work

Customer relationship management research (1992‐2002)

Year: 2005

Type: article

Study design: Systematic Review

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500510624147

Author: E.W.T. Ngai

Institution: Hong Kong Polytechnic University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1541696305

FWCI: 27.74

Cites: 201

Cited by: 407

Related to: 10