Work

E-tail Brand Equity : Scale Development and Validation

Year: 2004

Type: article

Authors: George Christodoulides, Leslie de Chernatony, Eric Shiu, Olivier Furrer, Temi Abimbola

Institution: University of Birmingham

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1541988838

FWCI: 2.809

Cites: 48

Cited by: 5

Related to: 10