Work

Product Placement in Video Games as a Marketing Strategy: An Attempt to Analysis in Disney Company

Year: 2011

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-6854-8_1

Authors: Enrique Bigné, Inés Küster, Asunción Hernández, Torpong Suemanotham, Natalia Vila

Institution: Universitat de València

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1542054235

FWCI:

Cites: 53

Cited by: 8

Related to: 10