Work

Environmental threat appeals in green advertising

Year: 2014

Type: article

Source: International Journal of Advertising

DOI: 10.2501/ija-33-4-741-765

Authors: Patrick Hartmann, Vanessa Apaolaza, Clare D’Souza, Jose M. Barrutia, Carmen Echebarria

Institutions: University of the Basque Country, La Trobe University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1542137476

FWCI: 17.06

Cites: 55

Cited by: 126

Related to: 10