Work

Brands and Continuous Economies

Year: 2012

Type: dissertation

Source: Goldsmiths (University of London)

Author: Carolin Gerlitz

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1542290480

Cites: 212

Cited by:

Related to: 10