Work

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Year: 2006

Type: article

Author: Terence A. Shimp

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1542914571

FWCI: 19.89

Cites:

Cited by: 591

Related to: 10