Work

Impact of Consumer Package Communication on Consumer Decision Making Process

Year: 2008

Type: article

Abstract: The chance of traditional direct trade from to self-service form of trade has increased the product assortment in many groups of products.

Source: Engineering Economics

DOI: 10.5755/j01.ee.56.1.11661

Authors: Vitalija Butkevičienė, Jurgita Stravinskienė, Aušra Rūtelionienė

Institution: Kaunas University of Technology

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W1543329419

FWCI: 14.21

Cites: 6

Cited by: 117

Related to: 10