Work

Six Ps for Four Characteristics

Year: 1993

Type: article

Source: Journal of Professional Services Marketing

DOI: 10.1300/j090v09n01_11

Authors: Brien Ellis, Jeannie S Mosher

Institution: University of Kentucky

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1543458631

FWCI: 1.032

Cites:

Cited by: 20

Related to: 10