Work

Crossing the chasm : marketing and selling disruptive products to mainstream customers

Year: 2014

Type: article

Author: Geoffrey A. Moore

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1543526618

FWCI: 95.45

Cites:

Cited by: 1,160

Related to: 10